Fraenck is launched!
To be honest, this is our first blog ever. As a designer/entrepreneur, you usually don't make time for this part, because there are enough things to do. So here it is!
We started this adventure in 2014 and since 1 June 2018 we are called Fraenck. Below is a short video of the launch:
A new brand name is quite a search! A lot of names came up. And if you think you have it, you just have to be lucky that the facebook and instagram handle is available. Nowadays, almost everything already exists. Just like in fashion, it is about combinations and putting your own spin on it, a fresh and original perspective. We even called in a battery of specialists to come up with a name for us, even though we secretly knew that we had to find the 'true' name on our own. After all, a name that is delivered to you is difficult to accept and make your own. Fortunately, we found it ourselves in the end!
Fraenck is derived from the English 'to be frank'. This name suits us perfectly as we strive for every aspect of our brand to be sincere and honest. So every aspect of the production process is good, without concessions. See our story on this page. The way the name is written gives it an Old Dutch (or according to some, Flemish) twist - a nod to the craft and, in our view, to the skills of bag making that should be preserved.
Thanks to support from the Rabobank Foundation and the DOEN Foundation, we have been able to take a considerable professional step forward. We were able to hire a number of key employees and offer people with a distance to the labour market an apprenticeship. We will come back to this in more detail later. In addition, it enables us to process even more waste and thus make the fashion industry more sustainable and fairer. Something that is desperately needed.